Recently，The fourth phase of the High-quality Development Lecture Hall of Shaanxi Land Construction Group was successfully held at the Land Construction Nanshan (Xi’an) Hot Spring Hotel。Secretary of the Group Party Committee、Chairman Han Jichang gave a lecture on the theme of high-quality development of the modern hotel industry，And interacted with 40 front-line cadres and workers。

Han Jichang told the participants the development dafabet loginhistory of the Group’s modern hotel industry in the past ten years，Introducing how the underground hotel finds its position in the wave of the times、Building brand、Anchoring advantage、Winning word of mouth。Han Jichang expressed，Past，State-owned enterprises do not have strong penetration into the hotel industry、Low investment enthusiasm、When profitability is insufficient，Shaanxi Construction Group seizes the local regional demand for urban reception rooms and external "stores"，Actively explore hotel business，Resource replacement by investing in hotels、Get project support，The modern hotel industry came into being。Ten years，The group relies on its own financial pressure and has little pressure、Strong comprehensive strength and other advantages，Insist on independent investment and construction of high-standard hotels，Successfully built the "Jiangnan Nanshan" brand hotel。Currently，The group has put into operation 17 boutique hotels，With the gradual upgrade of hotel hardware facilities、Service quality steadily improved，The reputation of “Ground Construction Nanshan” continues to expand。Especially recently，"Jiangnan Nanshan" Hotel is designated as the designated service guarantee unit for high-standard conferences，Received high praise from government leaders at all levels，fullExplain that opportunities are for those who are prepared, furtherHighlights the role of underground hotels in supporting the economic development of Shaanxi，Positive role in improving the local business environment，It also proves that the hotel is an important fixed asset of the group，has become the ballast stone for the group’s high-quality development。

Han Jichang pointed out，The modern hotel industry belongs to the service industry，It is also the only one among the group’s three main businesses that is closely related to and indispensable to people，It is an industry that requires meticulous care and excellent service，Many job opportunities in hotels、Many challenges，Employee work abilityCan get good exercise，Therefore，The hotel should become an important platform for the group to train cadres，Cultivating a group of officers with strong ability、Young cadres with excellent business skills。At the same time，The modern hotel industry is also the extension of the industrial chain of the Land Construction Group、Expand new projects、Get new resources、Basic guarantee for improving influence，Hotels should strengthen industrial cooperation，Find out the business convergence points with other industries of the group，Cooperate with local and regional industrial development，Exploring local profitable projects，Continuously enrich the business ecosystem，Better integrated into the overall local economic development，Continuously contribute to the high-quality development of the group。

Han Jichang systematically analyzed the current hotel development planning and operating status，To hotel operation philosophy、Brand improvement、Service Standard、Facility Optimization、Put forward specific requirements in terms of cost reduction and efficiency improvement。Han Jichang requires: All major hotels under construction must adhere to the brand tone，Accelerate digital upgrade，Achieve digital ordering、Digital room service, etc.，Achieve low cost、Low price、Low manpower management，Achieve high-level facilities，High level of service；We need to improve our efforts in attracting investment and customers，Actively use big data to screen and analyze，Targeted delivery preferential policy，Improve in government affairs、Business、Attractiveness among short-term tourist customers；Pay attention to hardware construction and detail improvement，Guest room facilities must be updated in time，Public areas should be clean and beautiful at all times，Meals must be high quality and unique，Let guests feel the hotel’s thoughtful care in every detail；To achieve standardized management，While strictly abiding by relevant national dafabet mobile loginstandards，Develop a standard management system that meets the characteristics of the group hotel，Refining standard content，Improve overall management level，Realizing sustainable development of hotels。

Period，Han Jichang and participants focused on brand positioning、Promotion、Marketing Innovation、Interactive communication on business integration and other hotel management work。Han Jichang pointed out the direction for the future development of the hotel，It also makes all employees full of confidence and expectations for the future of the hotel。

Li Rui, deputy secretary of the group party committee and chairman of the labor union, attended.